My background in advertising has equipped me well for my role at World Business Chicago (WBC) in several ways. First, it has given me the skills to build and develop brands, which is essential in promoting Chicagoland as a destination. Secondly, my experience in advertising has taught me the importance of effectively communicating and selling a brand's story, which is crucial in relationships with business and civic leaders. And thirdly, my advertising background has provided me with the ability to strategically plan and execute marketing strategies through research, social media, and modern content approaches that tell our brand story in a breakthrough and effective way.
Why is regional economic development so important?
Regional economic development is important because it allows us to take a holistic approach to promoting and developing our collective assets. By focusing on the entire metro, rather than just Chicago, we can offer a bigger canvas on which to paint a more comprehensive and relevant product and experience to promote. This allows us to tap into the greater economic potential of the region, including a larger GDP, population, and workforce. By fostering growth and development in the region, we can create a stronger, more sustainable economy for all. Learn more about the Greater Chicagoland Economic Partnership here.
What are the Chicago region's biggest opportunities?
The Chicago region has several significant opportunities for growth and development. One of the biggest is to become more competitive in attracting businesses and investment by offering a synchronized and integrated approach to regional promotion. This can include highlighting the region's strengths and assets, including its diverse workforce, strong transportation infrastructure, and robust economy, in a cohesive and compelling way to potential investors and businesses. Additionally, we can leverage our strong manufacturing and logistics industries, fast-growing technology and startup ecosystem, and diverse cultural and recreational amenities. By focusing on these key areas and presenting a united front, the Chicago region can position itself as a desirable destination for businesses and investment and outcompete other regions that are ahead in these areas.
What is one thing that WBC does that people don't know about and should?
People may not be aware of the extensive foundational work that WBC does before promoting and pitching the area to potential investors and businesses. This includes researching various industries and opportunities within the region, developing targeted media campaigns, identifying potential sources of federal funding, and so on. Additionally, we focus on fostering connections between the startup ecosystem and established industries within the region, as well as building relationships with international partners and organizations. This extensive preparation allows us to present a compelling, well-informed, and strategic pitch for the Chicago region, highlighting its strengths and potential for growth and development.
How has Lake County Partners impacted what you do?
Collaborating with Lake County Partners will greatly enhance our ability to promote the Chicagoland region. I’m confident that the organization's expertise and resources, particularly in life sciences, manufacturing and other key industries, will provide us with valuable insights and support. Together, we can present a united front, highlighting the region's unparalleled assets, resources, and opportunities.
