Our major tourism attractions, and abundance of festivals and outdoor recreation, helped boost the county to the highest hotel occupancies levels in three years - topping 70% in July 2022.
We also witnessed notable rebounds in corporate travel as the year progressed, and are anticipating an acceleration in the return of in-person meetings and events this fall which is good news for our hotels and restaurants that rely on business travelers for weekday demand. Our sales team has been on the road attending in-person tradeshows in recent months to recruit group business for Lake County. The return of more structured events will help us continued to gain hospitality jobs. Get additional insights in this new blog post.
What is Visit Lake County doing to boost tourism?
Visit Lake County conducted a marketing campaign this summer promoting road trips to the county. We capitalized on people’s eagerness for spontaneous getaways close to home by featuring itineraries along major routes through Lake County with suggested stops at community festivals, forest preserves, local farmers markets and other seasonal attractions.
This fall we will be promoting our branded “Spooks and Spirits” campaign which will include a media mix of radio, TV and digital ads in the Chicago market highlighting Fright Fest and other Halloween and autumn experiences throughout the county.
How has LCP impacted what you do?
The missions of VLC and LCP are interconnected, and our collaboration is vital to enhancing the public image of Lake County as a dynamic place to live, work and visit. Our organizations have a shared vision and play critical roles in supporting the economic well-being of our county and its communities.